Brand Analysis
Pros
  • Tough build
  • Well priced products
  • Engineering, space managment
Cons
  • Not so good fit & finish
  • Service experience
  • Taxi-image of brand
Wrap Up
 

Proud owner of British Marques JLR, Tata has moved forward a lot from Indica days. The products are tough and Tata sure does nice engineering. Continously improving, their latest products are ahead of some global giants.

 
Aria

Base Price:
₹ 10,49,274
Rating 6.2/10
Aria was initially marketed as a crossover, but under the skin it has a sturdy SUV chassis. Tata did tried to improve upon its initial high pricing, but Innova's image and reliability was too much to defeat. It's a competent people mover offering huge space and a comfortable experience. Size is way too big for cramped city roads and resale won't be as good as the segment leader.
Verdict
Bolt

Base Price:
₹ 4,45,381
Rating 6.8/10
Another underrated car, Bolt has everything that should have made it a success. A higher price tag than market expectations is one of the reasons. There's nothing particularly wrong with the product as the ride and handling are quite good, cabin is spacious and built is strong as well. Tata's fit and finish have taken a huge, huge step forward which is evident in Bolt.
Verdict
Hexa

Base Price:
₹ 11,99,000
Rating /10
Verdict
Indica

Base Price:
₹ 4,04,241
Rating 5.7/10
The original dream car by Ratan Tata that made the Indian tri-color proud in 1998, Indica continues to soldier on to this day. It does feel dated, but at the price point, its pretty much the standard fare. Drive qualtiy and interiors need to be moderanized for this car to survive for the next few years.
Verdict
Indigo eCS

Base Price:
₹ 5,69,632
Rating 5.7/10
Indigo is the pioneer of compact sedan and was the first to have sedan derived out of hatch in India. A practical car which ideally should have been succeded by Zest. Strong cab market demand means its still on sale and very much in demand.
Verdict
Nano

Base Price:
₹ 1,99,500
Rating 5.8/10
Nano came into existence as "The cheapest car in the world" which did not help its cause. However, with a host of recent improvements and now badged as Nano CX, it has become a serious player that offers an excellent urban commute. The added benefit of automatic variant means it's likely to win the respect of many first time car buyers.
Verdict
Safari Dicor

Base Price:
₹ 8,99,078
Rating 5.6/10
Safari Dicor is still on sale after arrival of Safari Storme. The engine is strong but the dynamcis need improvment. However, the fantastic ride and seats make it a comfortable long distance car and high seating offers commanding view ahead. A decision by heart-over-mind for sure. Niggles were known to be sorted out in Safari Storme.
Verdict
Safari Storme

Base Price:
₹ 9,99,010
Rating 6.2/10
Much improved Safari with significantly better ride and handling, more comfort and refinement and stronger motor. The fantastic comfort of rear seat was kept intact and Storme is known to have taken care of various other niggles that earlier Safari owners reported. Recently updated with a more powerful variant. Price should have been lower.
Verdict
Sumo Gold

Base Price:
₹ 6,56,186
Rating 4.7/10
Newer Sumo, now called Sumo Gold, is updated version of Sumo. Robust built that can handle abuse, and presence due to its proportions can be matched only by a few at this price point. A few safety features if added in can enhance the appeal of Sumo Gold. Practicality along with low maintenance means it still finds new rural homes.
Verdict
Tiago

Base Price:
₹ 3,20,000
Rating 7.2/10
Tiago is a product displaying how far ahead Tata has moved. Overall well finished, built well and has good space for the segment. Could be a game changer but the post sales and service experience has to be looked into. A value for money product that can revive the brand.
Verdict
Xenon XT

Base Price:
₹ 9,95,753
Rating 5.9/10
A huge, imposing life style vehicle, Xenon XT offers strong performing motor. Comfort is good, so is the predicatable handling for a car of this size. Its a large car, so a bit tight fit into ever compressing urban spaces. The high seating position and large size are obvious advantages but it lacks modern touch.
Verdict
Zest

Base Price:
₹ 4,88,414
Rating 6.9/10
Cover the badges on this car, and the fit and finish would make one feel as if this is a Europen or Japanese product. Fantastic seats, large cabin space and a car with switchable drive modes. Automatic diesel is also available. If we are nitpicking, the cabin storage space has to be worked upon and improvement in sales and service are probably the only factors holding the sales of Zest.
Verdict