Brand Analysis
Pros
  • Driving pleasure, dynamics
  • Contemporary engine range
  • Value-for-money, practical products
Cons
  • Dealer experience inconsistent
  • Resale value
  • Maintenance needs more wallet friendliness
Wrap Up
 

A progressive manufacturer, has a nice range of likeable cars. Recent focus on mass market means dynamics are more at segment average than ealier.

 
EcoSport

Base Price:
₹ 6,79,563
Rating 7.1/10
EcoSport has everything that is demanded of a compact SUV. Road presence, potent powertrain, safety kit, accomplished ride and handling. Rear seat comfort and boot space are not worth praising though. Overall, it's a value-for-money car.
Verdict
Endeavour

Base Price:
₹ 23,63,999
Rating 7.3/10
New Ford Endeavour addresses all the points of its predecessor that needed improvement, and yet drastically trumps upon the strengths. Incredibly robust underpinnings, tough build along with choice of strong engines make it brilliant off-road too. Drive modes make it suitable over rough terrains and fast freeways alike. The active noise cancellation ensures a refined drive experience.
Verdict
Figo

Base Price:
₹ 4,42,100
Rating 7.0/10
For speedy customers, Figo's engine performance and handling will lure them while for the rest its practicality and ride quality will impress them. Interiors can be much better but has nice safety package fitted. It's one of the best all-rounders at its price point with a strong diesel motor. Well engineered product and priced reasonably, it deserves more success.
Verdict
Figo Aspire

Base Price:
₹ 4,89,990
Rating 7.1/10
Strong competitor in compact sedan segment with all requirements major Indian buyers look for. It has spacious cabin and fuel efficient engines though petrol lacks the punch one may expect. Many equipment's are missing but has nice safety kit fitted.
Verdict
Mustang

Base Price:
₹ 65,00,000
Rating 7.1/10
Conquering the west with it's mighty beast looks and big thumping engine underneath its thick skin, the legend is first of its type to come to Indian shores to roar on Indian roads. That said, its uppish price tag, long waiting period and not-so-typical-muscle-car-design make buyers list cut short but never the less it's The Mustang!
Verdict